Create A Great Elevator Pitch That Describes Your Business LeaderMar 13, 2017

17mins 48secs

This week’s solo episode is all about passion. Indispensable Executive Assistants demonstrate passion. They are passionate about their role, about their organisation and about the executive they support. It sets them apart from mediocre EA’s and it’s something that may require a mindset shift.

One of the ways that you can demonstrate passion is being able to passionately articulate your business leaders’ raison d’etre, their reason for being. This is effectively an ‘elevator pitch’, something that entrepreneurs and salespeople are well known for having. It’s a way of demonstrating that you are operating in that managerial mindset that Adam Fidler talks about.

One way of doing this is to use a modified version of Daniel Priestley’s SOCIAL PITCH:

“Name, Same, Claim to fame, Goal to Game”

NAME – You and your position, name and your company name

SAME – What are you the same as, industry category (what would I google if I was trying to find you)

CLAIM TO FAME – something that makes your boss interesting to work for.  It’s talking to why they are an interesting person to work for and demonstrating that

GOAL TO GAME – What’s the short to goal that your boss is currently pursuing, what the big picture objective that they are working towards. 

Can you put words around the GOAL TO GAME section? If not, you need to take steps to actually understand what you executive’s reason for being is. Another opportunity to initiate a conversation with them, to show them that you are a red box thinker and that you are thinking in that managerial mindset.

 Should be able to get this out in around 30 seconds.

Will need to practice it, fine tune it.

Key Person of Influence by Daniel Priestley

Loved it? Share it.

Looking for something? Search here

Liz Van Vliet - My EA Career

Meet Liz

I work with executive assistants and administrative assistants to equip them with the skills and confidence they need to influence more effectively and demonstrate the leadership and interpersonal skills to make them a 'linchpin' to their boss and organisation.

Get a monthly drop of The Linchpin Assistant wisdom straight to your inbox.

The Linchpin Assistant respects your privacy. By subscribing you are agreeing to our Privacy Policy and Website Terms of Use .

Take Action

Are You Ready To Power Up Your Potential and Transform Your Career?

Book Your Coaching or Training,


Invite Me To Deliver A Keynote Presentation

Become the Linchpin Your Organisation Can't Do Without!